Luma Jewels, creation

This logotype was drawn to bring forward the brand’s attachment to the Art deco artistic movement. The angular geometric forms reminds of the graphic caracter of Luma Jewels. Inspired by the ITC Rennie Mackintosh and drawn on a Futura base, the typography is ornated with square forms and oriented at 45°, which echoes directly to the reference period of the brand.

Luma Jewels logo
Luma Jewels logo Luma Jewels logo